RSS feeds are one of the most powerful tools in your SEO arsinal. Search engines like to see fresh, new content and gives more value/ranking to those pages. The beauty of feeds is that they are easily distributable.
The information they display can come from you or from one (or several) of the thousands of feeds available.
One of the most important factors is to have several feeds at the same time for it to be SEO effective. If search engines see the same content, they may consider it duplcate content and not give you the benefits you expect.
First Media Marketing has developed several technicques to overcome this problem.
Your own feed
The advantage of having your own feed is that you control the content but need to change it often. Another advantage is that you can better control use of your keywords in the content.
The advantage of using an outside feed is that they write and update the content which is a real time saver. The downside is that you dont directly control the content (in most cases) and keyword use. You will also need to need to take care that the feed(s) offer information that is relevant to your site.
You can have an RSS Feed on your website, your blog, your social media pages as well. One RSS changes and all the sites that you have it on gets updated immediately.
Feel free to contact us if you have any questions about news feeds.