What is SEO competitive analysis?
SEO (Search Engine Optimization) competitive analysis is the study of exactly how your competitors optimize their sites to get optimal search engine results. With the results of this study, you now have the knowledge to better compete with them for the exact same keywords. You may also discover new keywords and get even more backlinks than your competitors. Simply put, by seeing what your competitors seo strategy is, you are in a position to do it better than they.
Identify your competitors
You probably know who many of your direct competitors are. They're the ones that offer a comparable selection of services or products and sell to the exact same market. Yet you might have some SEO competitors that you never realized were competing with you on the net. Do a search for the keywords that you want to place well for. Now make a list of those websites that are high on the search results. When the same sites appear higher than yours, in key searches for your target keywords that you're targeting, those sites are your SEO competitors.
Research and analyze keywords
Research the following on your top competitors website.
- Research which keywords the site has been optimized for.
- Decide which of those keywords you'd like to compete for, and analyze the following for them:
- Where the site places in search engine results for those keywords
Placement on the pages
- Keyword density on the page.
- Keyword use in title elements
- Keywords in navigation
Ranking and Authority Research
Research the flowing on your top competitors website.
- Google search position
- Site ranking and authority
- Blog exists?
- RSS feed?
- # of Social Media Sites