Citations are defined as “mentions” of your business name and address on other web pages (normally directories), even if no link to your website exists there. A citation might be an internet yellow pages directory where you can register your business. It might also be a a local business association or a local chamber of commerce where your business can be listed. This is even if there is no direct ink to your website . You may also see “web references” used which is a synonym for “citations”.
Citations are a fundamental element of the algorithms used by the major search engine. Other things being equal, businesses with a greater number of citations (the higher the PR value the more effective they are) will normally rank higher than those using less.
Citations from well-established and well-indexed portals (like Superpages.com for example) help increase the degree of certainty the search engines have about your business’s contact information and categorization.
Citations from strong, well-indexed portals (YP.com for example) increase the rankings on search engines and learn more information about your businesses contact information and the applicable categories.
Citations also validate that a business is part of a community. It’s hard for someone to fake membership in a chamber of commerce or a city or county business index, or to be written about in a local online newspaper or popular blog. Citations (and links) from these kinds of websites can dramatically improve your Local search engine rankings.
Citations additionally confirm that a business belongs to a specific community. It is difficult for someone to say they are part of an official erotization (e.g. a chamber of commerce or a city or county business index, or to be written about in a local online newspaper or popular blog). Citations (as well as web links) from this type of sites may drastically enhance your local search engine rankings.
Feel free to contact us if you have any questions about SEO Citations.